Cow is the only creature on earth, which takes in oxygen and also releases oxygen. It is able to convert the energy in a way that we as humans could not do. Cows also provide us with many other by-products that are used to make products for home, health, food and industry. The lactose in cow milk is good for heart diseases. Gau Mutra (cow urine) contains potassium, sodium, nitrogen, phosphate, urea and uric acid. Burning cow dung cakes kill insects, mosquitoes and bad smell. Healthy Cow milk is both Satvic (of purifying quality) and nutritious. Cow Breeding is important for Environmental Protection too. Lord Krishna has said Cow as ‘Kamdhenu’ that meets all our desires. The praise of cows is mentioned in the Vedas with spirit of hymns and mantras.

Thus our Vision is to increase the awareness of our ancestral traditions of maintaining cows and the benefits derived therefrom; and to connect to the people who want to maintain cows but not able to do so and help them in fulfilling their desire of having their own cow and simultaneously getting assured benefits from the investment in their own cow.